Sessions

It's conference break-out sessions time!

Today we had the opportunity to have a fire side with Wing Lam,  co-owner of Wahoo's Fish Tacos. Lam is one of three brothers who own the restaurant and the PR/ Marketing pro and the face of the Wahoo's.

Lam was very inspirational to all of us. He mentioned that his restaurant was created to fit the needs of the people cheap and fitting the surfer style. He believed you need to fit your brand with your target audience and you will have a successful brand.

 I then went to a session with Daniel Rhodes, GM at Idea Hall. He expressed that research with different types of marketing will create a lasting brand impression.

Notes:

Integrated marketing 
All cross channel marketing is coordinating as to reflect a unified message and brand 
Pr is the cheapest form of marketing 
Keep it simple 
Co branding 
Integrating marketing plan
R research - client know about them. Opportunity or problem. Audience. 
O objectives -informational. attitudinal.  behavioral
P programming- messages. Plan or special events. Media targets. Controlled media 
E evaluation - measure Objectives   Deliver report. The professionals keep score 

My next session was with Danielle Gano, CEO/Founder & Publicist at Elle Communications. She explained how she started her own PR firm and what it's like to work with non-profit organizations. She has worked with companies like TOMS, KONY 2012, and Natural High. Working with companies like these has shaped her firm to have others reach out to them for their amazing PR work.

Notes:

Omaze 
Explore. Put yourself out there in the right place at the right time.
What makes you different makes you special.

After my last session, I decided to go into Damion Dean's session. Damion Dean is the Director of Operations for The Notice Network & Executive Director of Evolve Minds Media. He explained what it takes to make the red carpet glamorous and the celebrities glow. 

The formula:

Your network is your net worth.

I ended the sessions by walking into Sandra Bernardo's session. Sandra is the VP at Westbound Communications who work with multicultural PR. She provided information of the evolution of multicultural  public relations and how to prepare yourself as a future practitioner in this world.

Notes:

Brand loyalty
Community involvement
Bilingual 
Building expertise. 
Research 
Culture
Language
Best practices 
Test campaign on the cultures 
You're not a translator 
Avoid taboo test all age groups 

After a long day of PR sessions, the UVU group decided to end the day at the beach. 

We went to the Santa Monica Pier to have dinner at Bubba Gumps.