Disneyland & CA Adventures

Crisis

On the final day of the regional conference, we had a crisis.

 A crisis management competition that is.

Hosted by Joan Gladstone, President & CEO of Gladstone PR.

Gladstone PR

The UVU team got separated and mixed into groups with other PRSSA members. We had at least 1 or 2 UVU members in every group, giving us a higher chance on being on a winning team.

We all had different crisis situations. We brought out our knowledge that we learned in school and were determined to win, and we did.

1st, 2nd, and 3rd place.

After dominating in the competition, we had a private meeting with Matt Prince.

Matt is an amazing guy and very experienced on the social media world.

Post only if 

IFE IFE

Interesting, Funny, Educational.

Intellectual, Flattering, Embarrassing.

We ended the night with family dinner at The Cheesecake Factory in Anaheim .

Sessions

It's conference break-out sessions time!

Today we had the opportunity to have a fire side with Wing Lam,  co-owner of Wahoo's Fish Tacos. Lam is one of three brothers who own the restaurant and the PR/ Marketing pro and the face of the Wahoo's.

Lam was very inspirational to all of us. He mentioned that his restaurant was created to fit the needs of the people cheap and fitting the surfer style. He believed you need to fit your brand with your target audience and you will have a successful brand.

 I then went to a session with Daniel Rhodes, GM at Idea Hall. He expressed that research with different types of marketing will create a lasting brand impression.

Notes:

Integrated marketing 
All cross channel marketing is coordinating as to reflect a unified message and brand 
Pr is the cheapest form of marketing 
Keep it simple 
Co branding 
Integrating marketing plan
R research - client know about them. Opportunity or problem. Audience. 
O objectives -informational. attitudinal.  behavioral
P programming- messages. Plan or special events. Media targets. Controlled media 
E evaluation - measure Objectives   Deliver report. The professionals keep score 

My next session was with Danielle Gano, CEO/Founder & Publicist at Elle Communications. She explained how she started her own PR firm and what it's like to work with non-profit organizations. She has worked with companies like TOMS, KONY 2012, and Natural High. Working with companies like these has shaped her firm to have others reach out to them for their amazing PR work.

Notes:

Omaze 
Explore. Put yourself out there in the right place at the right time.
What makes you different makes you special.

After my last session, I decided to go into Damion Dean's session. Damion Dean is the Director of Operations for The Notice Network & Executive Director of Evolve Minds Media. He explained what it takes to make the red carpet glamorous and the celebrities glow. 

The formula:

Your network is your net worth.

I ended the sessions by walking into Sandra Bernardo's session. Sandra is the VP at Westbound Communications who work with multicultural PR. She provided information of the evolution of multicultural  public relations and how to prepare yourself as a future practitioner in this world.

Notes:

Brand loyalty
Community involvement
Bilingual 
Building expertise. 
Research 
Culture
Language
Best practices 
Test campaign on the cultures 
You're not a translator 
Avoid taboo test all age groups 

After a long day of PR sessions, the UVU group decided to end the day at the beach. 

We went to the Santa Monica Pier to have dinner at Bubba Gumps.

Mixin' it up

To begin our busy day, we woke up super early to beat the crazy LA traffic and arrive on time for our Warner Brothers Studios VIP tour. It must of been one of my most memorable days ever. 

The PR group got the privilege to take a peek of all the magic the WB production company creates from shows to movies.

Favorite part of the tour was stepping onto the Friends, Pretty Little Liars, and The Ellen Degeneres Show sets! 

Best day ever, since they're all in my top 5 favorite shows, ever.

After our tour we got to meet with our very own UVU alum, Jo Metcalf. Jo works for the Conan O'brien Show as a production assistant. She gave us insight on what it's like to work in the entertainment world of television. Very proud and inspiring to have one of our very own UVU alum to be successful in the tv entertainment world. Gave me hope for my very own success in my future career.

To kick off the regional conference at Fullerton, the PRSSA chapter at CSUF, threw a mixer for all attendees. We got to register in, eat heavy hors d'oeuvres, and network with other PRSSA members.

After mixing it up with other members, we all hit the streets of Downtown Disney.

One word.

FUN.

Road-trip.

It was an early morning start to our 10 hour long road-trip to Fullerton, CA. We met up at 6am at UVU and loaded up the two Yukons and hit the road. 

Peace out Utah!

Hello Sunshine, I'm Home!

We were welcomed to Fullerton with warm and amazing weather.

Checked into our hotel which happened to be a Marriott <3 and next door to the CSUF campus. Score!

Roommates were put together and mine were

Hope Jackson, Julie Brown, and Cori Fox.

After settling into our rooms we all decided to head to Newport for some food, shopping, and of course hit the Beach. We just had to go stick our feet in the soft brown sand and take in the lovely fresh air.

Beautiful.

Newport Beach

CSUF

This years regional conference is hosted by the Cal State Fullerton PRSSA chapter, which is located in Fullerton, California. Its gorgeous campus is in the heart of Orange County with over 37,677 students enrolled and having an amazing Public Relations program. Can't wait to visit, network, and learn so much from all my PR peers and professionals at conference.

CSUF

Venetian Resort- Hotel- Casino

14 more days and our PR group will be in Sin City and staying at the luxurious Venetian Resort-Hotel-Casino. We will be meeting with UVU Alum Nate Gray, PR Coordinator for the Venetian.

The Venetian has to be one of favorite places to stay in Vegas. Its glamorous hotel, amazing rooms, and  very entertaining events. The entertainment they provide is endless, from pool parties, shows, and clubs. The Venetian Resort-Hotel-Casino also re-creates Venice’s legendary landmarks, making you fall in love in the city of sin.

I'm very excited to meet with Nate Grey, since I work in the industry of hotels and hope to be in his shoes one day. Having the opportunity to meet with one of the PR coordinators of this prestigious hotel is golden learning experience and I cant wait to learn so much from him.

The Venetian

Diamonds World Tour!

And the countdown begins!!! Exactly 40 days until the very preggo bestie Summer and I will be front rowing it up at Rihanna's Diamonds Tour in Sin City Las Vegas April 12!! The besties will  be having a relaxing, sunbathing, shop til you drop, tummy filling, show watching weekend.

Just a little sneak peak on what you'll be missing out on!








Be Jealous....