After a couple days in beautiful sunny Los Angeles, we will hit the streets of sin city in Las Vegas, Nevada. While in Vegas we will meet with PR professionals then catch a Vegas show. What show you ask??
A Little History
Le Reve was the first production show to open in the Wynn Las Vegas casino resort on May 6, 2005. Over one million-gallon capacity theater and features diving and feats of strength with state-of-the-art special effects, where no seat is more than 40 feet from the stage. The production was created by Franco Dragone and is similar to the shows produced by Cirque du Soleil. Le Rêve was the working name of the resort before it was changed to Wynn Las Vegas. "Le Rêve" means "The Dream" in French. Recently, Wynn Las Vegas bought the rights to the show from Dragone to make some changes, including the logo. Wynn now owns all rights to the show, with Dragone still on the label.
Le Reve was the first production show to open in the Wynn Las Vegas casino resort on May 6, 2005. Over one million-gallon capacity theater and features diving and feats of strength with state-of-the-art special effects, where no seat is more than 40 feet from the stage. The production was created by Franco Dragone and is similar to the shows produced by Cirque du Soleil. Le Rêve was the working name of the resort before it was changed to Wynn Las Vegas. "Le Rêve" means "The Dream" in French. Recently, Wynn Las Vegas bought the rights to the show from Dragone to make some changes, including the logo. Wynn now owns all rights to the show, with Dragone still on the label.
PR Strategies and Tactics
- Show is constantly changing. Every 6 months the show is re-choreographed in order to keep it fresh for frequent visitors.
- Inventing a new, improved, profitable version of the show. More leg room, Built-in TV monitors, and Champagne service.
- Promoting the show through videos from Youtube, Wynn, Vegas Websites
Let the show begin...
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